Our well-rounded areas of practice.
CORE STRENGTHS
Data training and community building are vital to maximizing return on your data and technology investments, and creating a lasting data culture that can withstand changes in tech and staff. We offer public courses, as well as tailored and off-the-shelf trainings for clients and private groups. We also help clients build highly-customized, comprehensive, sustainable programs to identify, onboard, and empower small armies of internal data champions.
CULTURE & CAPACITY
Data visualization can have the single-greatest impact on the success of your analytics efforts. Good or bad, this is where end user perceptions about data (and data teams) are formed. We specialize in transforming messy data into well-designed and impactful information. This work could include gathering requirements, assessing data-readiness, data prep and modeling, Tableau dashboard design and development, or performance tuning.
Easy access to ad-hoc support specialized in your data tools, or industry experts you can turn to when you need strategic guidance can be the difference between uninterrupted progress or getting stuck while you figure it out on your own. This work could include taking advantage of a Tableau Lifeline session, right-sizing a Fractional Data Hero subscription or coaching engagement with one of our industry-recognized team members, like Laura Madsen, one of the Flerlage twins, or Serena Roberts.
Establishing sensible enterprise-wide standards and best practices is essential for consistency, scalability, and long-term success in your data initiatives. We help clients develop straight-forward standards and common-sense best practices. This work could include creating processes and checklists, dashboard templates and style guides, rules for sharing and publishing data sets and reports, or even establishing an internal analytics center of excellence.
FOUNDATION & FORM
Effective data management and governance are the backbone of all successful analytics and AI efforts. We help clients establish and implement methods, systems and processes to store, secure, organize, govern and improve the quality of their data assets, with a keen eye on ease-of-access and usability. This work could include process or technology assessments, defining formal roles and teams, developing value and awareness campaigns, or strategic guidance.
Setting a forward-thinking data strategy is essential for staying competitive and leveraging emerging technologies like AI. We work with clients to develop future-ready data strategies that are people-centric and align with business goals. This work could include AI-readiness assessments, roadmap development, strategic guidance or acting as your fractional Data Leader.
Our team of industry-recognized data experts.
SMALL BUT MIGHTY
XP
20+ years
Coaching & Support
Data Training & Community Building
Enterprise Standards & Best Practices
Serena specializes in data training & community-building. She’s a 7x Tableau Ambassador, a testament to her emphasis on the importance of community.
Public Speaking
Chief Get-shit-done Officer
Serena Roberts
Sr. Consultant, Co-founder
XP
20+ years
Coaching & Support
Data Visualisation
Data Training & Community Building
Kevin is a 5x Tableau Visionary, an expert in data visualisation. He shares pro tips and tricks, and fosters learning and creativity in the data community.
Public Speaking
Better-than-Ken-Flerlage
Kevin Flerlage
Sr. Consultant
XP
20+ years
Coaching & Support
Data Visualisation
Data Training & Community Building
Ken is a Hall of Fame Tableau Visionary known for his innovative visualizations, and sharing his expertise via blogs, tutorials, and active community engagement.
Public Speaking
Better-than-Kevin-Flerlage
Ken Flerlage
Sr. Consultant
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EASY TO WORK WITH
Our flexible ways to partner with you.
Fractional
Coaching & Support
Fixed-fee Engagements
Time & Materials
Engagements
Full-time & Part-time
Staff Augmentation
This might be for you if you need quick and easy access to recognized industry experts for help tackling your most challenging issues or regular master-class advice to help you navigate known-pitfalls and stay the course for success.
This might be for you if your project has a clearly defined scope, timeline and budget, and you want the certainty of a fixed price for delivering specific outcomes or solutions.
This might be for you if you need to get started quickly and your project requires flexibility, and you prefer to pay for the actual time and resources used to meet evolving needs.
This might be for you if you need to quickly add capacity to your team with a full or part-time staff resource, or if you want to minimize turnover by ‘testing out’ a candidate before making a direct-hire offer.
PUBLIC TRAINING EVENTS
Our upcoming public training courses.
Tue, Jan 21Microsoft TeamsJan 21, 2025, 12:00 PM CST – Feb 04, 2025, 3:30 PM CSTMicrosoft TeamsJan 21, 2025, 12:00 PM CST – Feb 04, 2025, 3:30 PM CSTMicrosoft TeamsThis 20-hour advanced Tableau bootcamp, taught by twin Tableau Visionaries Ken & Kevin Flerlage, consists of six half-day sessions. The course will cover advanced charts and maps, parameter actions, sets, set controls, advanced data modeling, calculated fields, and more.
Mon, Feb 24Planet Hollywood Las VegasFeb 24, 2025, 7:00 PMPlanet Hollywood Las Vegas, 3667 Las Vegas Blvd S, Las Vegas, NV 89109, USA
Tue, Feb 25TeamsFeb 25, 2025, 9:00 AM CST – Mar 18, 2025, 12:00 PM CDTTeamsFeb 25, 2025, 9:00 AM CST – Mar 18, 2025, 12:00 PM CDTTeamsExplore data visualization beyond the technical aspects with "The Softer Side of Data Visualization" training course. This course will equip you with essential skills to create impactful data visualizations through empathy, trust-building, and design best practices.
Mar 04, 2025, 7:00 PMPhoenix, Phoenix, AZ, USADMZ US 2025 is the premier conference exclusively focused on data modeling. With five dynamic tracks—Skills, Technologies, Patterns, Growth, and Semantics—attendees will explore everything from foundational and advanced modeling techniques to cutting-edge trends like AI, data mesh, and lakehouses.
Tue, Apr 15San Diego Convention CenterApr 15, 2025, 7:00 PMSan Diego Convention Center, 111 Harbor Dr, San Diego, CA 92101, USAApr 15, 2025, 7:00 PMSan Diego Convention Center, 111 Harbor Dr, San Diego, CA 92101, USAReady to discover all the amazing things happening at Tableau Conference 2025? Get the latest updates and save the date for #Data25: April 15–17, 2025. Join us in San Diego and on Salesforce+ for the data event of the year.
Tue, Oct 28The Westgate Hotel San DiegoOct 28, 2025, 7:00 PMThe Westgate Hotel San Diego, 1055 Second Ave, San Diego, CA 92101, USA
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