We enable to solve problems with data.

people

Our well-rounded areas of practice.

CORE STRENGTHS

Data Training & Community Building

Data training and community building are vital to maximizing return on your data and technology investments, and creating a lasting data culture that can withstand changes in tech and staff. We offer public courses, as well as tailored and off-the-shelf trainings for clients and private groups. We also help clients build highly-customized, comprehensive, sustainable programs to identify, onboard, and empower small armies of internal data champions.

CULTURE & CAPACITY

Data Visualization

Data visualization can have the single-greatest impact on the success of your analytics efforts. Good or bad, this is where end user perceptions about data (and data teams) are formed. We specialize in transforming messy data into well-designed and impactful information. This work could include gathering requirements, assessing data-readiness, data prep and modeling, Tableau dashboard design and development, or performance tuning.

Specialized Support & Coaching

Easy access to ad-hoc support specialized in your data tools, or industry experts you can turn to when you need strategic guidance can be the difference between uninterrupted progress or getting stuck while you figure it out on your own. This work could include taking advantage of a Tableau Lifeline session, right-sizing a Fractional Data Hero subscription or coaching engagement with one of our industry-recognized team members, like Laura Madsen, one of the Flerlage twins, or Serena Roberts.

Enterprise Standards & Best Practices

Establishing sensible enterprise-wide standards and best practices is essential for consistency, scalability, and long-term success in your data initiatives. We help clients develop straight-forward standards and common-sense best practices. This work could include creating processes and checklists, dashboard templates and style guides, rules for sharing and publishing data sets and reports, or even establishing an internal analytics center of excellence.

FOUNDATION & FORM

Data Management

Effective data management and governance are the backbone of all successful analytics and AI efforts. We help clients establish and implement methods, systems and processes to store, secure, organize, govern and improve the quality of their data assets, with a keen eye on ease-of-access and usability. This work could include process or technology assessments, defining formal roles and teams, developing value and awareness campaigns, or strategic guidance.

Data Strategy & AI-Readiness

Setting a forward-thinking data strategy is essential for staying competitive and leveraging emerging technologies like AI. We work with clients to develop future-ready data strategies that are people-centric and align with business goals. This work could include AI-readiness assessments, roadmap development, strategic guidance or acting as your fractional Data Leader.

Our team of industry-recognized data experts.

SMALL BUT MIGHTY

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XP

25+ years

Coaching & Support

Data Strategy &

AI-readiness

Data Management

Laura Madsen is a renowned global data strategist, advisor, keynote speaker, and accomplished author with over two decades of experience in the field.

Public Speaking

Chief Blow-shit-up Officer

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Laura Madsen

Advisor, Co-founder

XP

20+ years

Coaching & Support

Data Training & Community Building

Enterprise Standards & Best Practices

Serena specializes in data training & community-building. She’s a 7x Tableau Ambassador, a testament to her emphasis on the importance of community.

Public Speaking

Chief Get-shit-done Officer

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Serena Roberts

Sr. Consultant, Co-founder

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XP

20+ years

Coaching & Support

Data Visualisation

Data Training & Community Building

Kevin is a Hall of Fame Tableau Visionary, an expert in data visualisation. He shares pro tips and tricks, and fosters learning and creativity in the data community.

Public Speaking

Better-than-Ken-Flerlage

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Kevin Flerlage

Sr. Consultant

XP

20+ years

Coaching & Support

Data Visualisation

Data Training & Community Building

Ken is a Hall of Fame Tableau Visionary known for his innovative visualizations, and sharing his expertise via blogs, tutorials, and active community engagement.

Public Speaking

Better-than-Kevin-Flerlage

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Ken Flerlage

Sr. Consultant

XP

2+ years

Data Visualisation

Data Training & Community Building

Ruby is a nurse-turned-data-professional. Her passion for helping people now applies to seeing and understanding data.

Ruby-the-Newbie

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Ruby Hoffman

Jr. Consultant

EASY TO WORK WITH

Our flexible ways to partner with you.

Fractional
Coaching & Support

Fixed-fee Engagements

Time & Materials
Engagements

Full-time & Part-time
Staff Augmentation

This might be for you if you need quick and easy access to recognized industry experts for help tackling your most challenging issues or regular master-class advice to help you navigate known-pitfalls and stay the course for success.

This might be for you if your project has a clearly defined scope, timeline and budget, and you want the certainty of a fixed price for delivering specific outcomes or solutions.

This might be for you if you need to get started quickly and your project requires flexibility, and you prefer to pay for the actual time and resources used to meet evolving needs.

This might be for you if you need to quickly add capacity to your team with a full or part-time staff resource, or if you want to minimize turnover by ‘testing out’ a candidate before making a direct-hire offer.