LAURA MADSEN
Laura Madsen is a renowned global data strategist, advisor, keynote speaker, and accomplished author with over two decades of experience in the field.
Laura has become a leading voice in data strategy, coaching data leaders across a wide range of industries including healthcare, government, manufacturing, and technology.
Her expertise and insights have been shared at hundreds of conferences and events worldwide, where she has inspired countless organizations and individuals with her iconoclastic disrupter mentality, encouraging them to challenge the norm and embrace innovative approaches to data management.
HIRE LAURA WHEN YOU NEED:
Strategic guidance, coaching, or sanity check.
An AI-readiness assessment or data strategy.
A solid data governance framework.
Help building effective data teams.
A fresh perspective, the ugly truth, or someone to take the fall.
SERENA ROBERTS
Serena Roberts is a 7x Tableau Ambassador and an expert in data community-building. With over two decades of experience in data and analytics, she’s held a variety of technical and non-technical roles, making her a versatile leader in the field.
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Serena’s passion for fostering community is evident in her work. She’s known for creating welcoming spaces where data professionals can connect, learn, and grow. Whether organizing user groups, speaking at events, or mentoring others, Serena is dedicated to empowering individuals and amplifying underrepresented voices in the industry.
Her ability to build strong, supportive communities and her wealth of experience make Serena a driving force in the data world.
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HIRE SERENA WHEN YOU NEED:
To build and train a robust internal data community.
Help streamlining inefficient processes.
To establish common-sense standards and best practices.
Help seeing the forest through the trees.
Help winning over the hearts and minds of your detractors.
KEVIN FLERLAGE
Kevin Flerlage is a 5x Tableau Visionary and an expert in data visualization. As the third most-favorited Author on Tableau Public, Kevin has made a name for himself as a trusted resource in the world of data viz.
His plethora of blog posts, and frequent social media tips are packed with insights that make even the most complex techniques feel achievable—often with a healthy dose of humor to keep things fun.
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Known for his pixel-perfect design skills and Tableau mastery, Kevin is the kind of expert you want working on your high-visibility projects. His attention to detail ensures that every data visualization not only looks stunning but also delivers insights with clarity and impact. Don't take our word for it, check out his vizzes on Tableau Public.
HIRE KEVIN WHEN YOU NEED:
Help building pixel-perfect Tableau dashboards, fast.
Technical support from the best-of-the-best in Tableau.
Creative solutions to challenging data problems.
To train your team in dashboard design best practices.
Someone better than Ken Flerlage.
KEN FLERLAGE
Ken is a Hall of Fame Tableau Visionary known for his innovative solutions, and sharing his expertise via blogs, tutorials, and active community engagement.
With over 20 years of experience in IT and data analytics, Ken has built a career turning complex data into actionable insights through analytics tools, data models, and dashboards. His approachable style and passion for teaching make him a go-to resource in the Tableau community.
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As a Tableau Forums Ambassador and the fourth most-favorited author on Tableau Public, Ken is well-regarded for his contributions and ability to inspire others. Want to see his work? Check out his vizzes on Tableau Public for a glimpse into his creative approach to data.
HIRE KEN WHEN YOU NEED:
Help working with and making sense of really messy data.
Technical support from the best-of-the-best in Tableau.
Creative solutions to challenging data problems.
To train your team in the most advanced Tableau features.
Someone better than Kevin Flerlage.
RUBY HOFFMAN
Ruby Hoffman is a nurse-turned-data-professional. Her transition from nursing to data analytics was fueled by the same desire—to make a meaningful impact, but now through the lens of helping others see and understand data.
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Her background gives her a fresh perspective, allowing her to approach data challenges with empathy and real-world context. With a unique blend of clinical experience and data expertise, Ruby is excited about helping people use data to drive insights that improve decision-making and patient outcomes
HIRE RUBY WHEN YOU NEED:
A data analyst with hands-on clinical experience.
To quickly add junior capacity to your data team.
Dedication to getting the job done.
A people-centered perspective on data and reporting.
Someone who will always show up with a smile.